exclusive – Albiladdaily
Amsterdam / Neven Abbas
It is well known that the candy shops offers sweets in a traditional way as always, but today we talked to a candy shop that offers a new type of service to customers;
It is the first place in the world to offer terrifying sweets, offering a variety of dishes in a terrifying way
We went to the shop to see the details and what are the main dishes they offer
Furthermore, Sweetella goes beyond the ordinary customer-seller interaction and puts special emphasis on relationship-based selling, whereby immersing guests in a positive, welcoming and friendly atmosphere is put at the
Unique customer experience through an unparalleled atmosphere and customer service
Unique signature specials
Wide range of high-quality and homemade sweets – Crepes, waffles, churros, muffins, brownies, cakes, éclairs, cookies, donuts, local Dutch pastries and ice cream
Wide range of soft drinks, coffees and milkshakes
Wide range of toppings for product customization
?Who started the idea
In the beginning of 2015 I got the idea of creating a concept based on customer service and experience. Sweetella got its start as a single restaurant in Amsterdam at the end of 2015 with an ingenious concept of offering freshly baked sweets and ice cream, all combined with big brands in a trendy and comfortable atmosphere
Sweetella’s concept is built on four main pillars, namely:
exceptional customer service
high quality products
unique signature specials, and
possibility to create your own dessert
The concept was so well received by its guests that it is rated number 1 on Tripadvisor September 2017 in the category of dessert restaurants in Amsterdam and received the Tripadvisor Certificate of Excellence. The combination of a unique concept, excellent feedback and financial results drives us to expand the concept
?What is the details of the horrific moments that your customers experience at your shop
We have a lot of different acts and special. One of them is our horror special. Its a combination of creepy music, scary uniforms, amazing act and interacting with the customers. Offcourse in combination with high quality and unique food. The horror special is one of acts. We have The Love special and act, The Mission Impossible special and act, The 007 special and act and much more. We are changing our specials and acts seasonally
?What are your highlighted dishes
Our signature dishes are our specials. These are a Double Waffle, Royal Crepe, Sweetella Burger, Three steps the heaven and more. Everyday we are working on new signature dishes, specials and acts
?How did the customers react to the idea of a horror pastry
They find it amazing! The customers really love the idea of interaction and being surprised every time they step in our store. Its something unique, something they never seen. Its being done in such a good way. Customers come back on a regular base just the experience our dishes, specials and acts. Its a huge succes!! And it just the beginning. In the course of 2018 we are coming up with a lot of new things. We are going to build a new brand and amazing new products and other things. Its going a next step further. We will expand globally with this new upcoming brand. In mid/late 2018 we have more information about it
?Do you have any other branches
We as a group have several hospitality concepts in The Netherlands. We also build brand for other companies. At the moment we have one branch of Sweetella. In Amsterdam at Warmoesstraat 53 in the city centre
?Do you have any plans to open branches in an Arab country
Yes we have! We have talks going on with several parties in the Arab world and GCC. We have so many requests out of the region and now we are ready to expand in the arab world. They love sweets, they love new things and they love an unique experience. Hopefully soon I can inform you about the countries and locations we are opening. Keep on track with our website and social media pages
